Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates to Facebook’s traditional ad unit images.
As production began on new, traditional ad units to a website, we noticed a significant change to the suggested image size as recommended in Facebook’s Create Flow (the web UI for Facebook Ads).
Facebook is now suggesting images of 308×308 pixels to show the traditional ad in the news feed, which is a significantly larger canvas size compared to the previous image dimensions of 100×72 pixels.
What’s Going On Here?!
On the hunt for more information from Facebook on this new change, we encountered some inconsistent info in the SERPs.
The search result below leads right to a Facebook help page, but – oops, looks like they haven’t updated their meta descriptions. Outdated information still populates search result.
Fortunately, the page itself seems to have the right dimensions. Or does it?
Hang on… when we attempted to upload an image that was 100×72 pixels, Facebook alerted us the image should be “at least 120 x 120.”
Here’s what we know:
- Facebook has only rolled out this new feature to select accounts, as not everyone has this new option.
- Facebook has never been great at letting advertisers know when it unfurls new features.
Marketing Implications for the New Ad Images
Facebook advertisers who want to take advantage of the new traditional ad image and placement (and who wouldn’t?) must understand how the ratio and sizing of the image will impact both ad units.
New Image Size & Ratio: 308×308
Bigger image = awesome!
But hold your horses, advertisers. Using the new image dimensions will affect the right column ad image as well:
Notice something? Facebook has simply shrunk the 308×308 image to fit within the dimensions of the traditional ad image specifications of 100×72, resulting in an image that isn’t optimized for a traditional ad for the right column (presumably 72×72).
Another option would be to keep the right column image ratio (100×72), but enlarge it to better fit the News Feed format: 308×221. This holds the integrity of the right column image and allows for a nice, big news feed ad image.
Unfortunately, advertisers can’t move or adjust the view of the news feed image like you can with the thumbnail images of your profile.
News Feed Traditional Ad + Social Actions
Facebook advertisers can also opt to connect the ad to their Facebook Page to be seen in the news feed. Adding the Facebook Page will display the profile image, which is great for additional branding, and it seems to provide options for users to take actions on the ad: Like, Comment, and Share.
It’s also important for marketers and ad writers to note that the ad in the news feed places the body copy above the headline. Therefore, advertisers using this ad placement should take into consideration that 1) Users can take social actions and 2) The orientation of text is flipped. This could potentially turn your ad writing strategy on its head, and should.
Potential Blowback from New Ad Placement
Recently, Facebook has been testing many different ad units in the news feed, much to the displeasure of certain Facebook users.
We’ve seen it, our clients have seen it, heck – there’s a whole community on Facebook rallying against Suggested Posts and ads in the News Feed.
While Facebook is trying to make marketers’ ads more engaging by placing them in the News Feed, many users (who *cough* don’t understand how or why Facebook is free for them…) reallyhate sponsored anything in their feed.
Word to the wise, Facebook advertisers: If you’re running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about “spamming their news feed,” and understand that if a significant number of users “hide” or x-out of ads the quality score of your ad, and potentially your account, will take a hit.
New Facebook Ad Strategy
If there are concerns regarding blowback from targeted audiences, advertisers have the power toremove either of these traditional ad units.
For best practice, create modifications of the same ad, keeping in mind the different displays and text placement.
There you have it, Facebook advertisers! Something new to look forward to from the Facebook Ads team. Play around, have fun, sell smart!
Took me a bit of time to figure this out myself so I figured I’d post it on my blog to make it easier for all of you. In a business world where you need to be in 40 places (facebook, twitter, instagram, pinterest, wordpress, blah blah blah) at once just to survive on a social media front it certainly helps to condense all this so that you press submit in one platform and it’ll follow suite to all your others.
Combining Facebook, Twitter, and Instagram were fairly simple since apps already exist in their backend to accomplish this. For those who may need this info, I’ll provide it at a later date. Posting your wordpress blog posts to your facebook page however was a little more tricky to figure out but once you follow these instructions you’re gonna go “Oh thank fu&#-ing god!”
So if you have a wordpress blog there’s a VERY handy plug in I discovered to accomplish this. Go to Plugins > Add New and type in “Facebook Page Publish“. There should be two options at show up first both with this name. “Facebook Page Publish” & “Facebook Page Publish 2“. IGNORE the first one. This is an older version and it sucks because you’ll go through the motions and won’t be able to connect. Instead install and active “Facebook Page Publish 2”.
Next go to Settings > Facebook Page Publish. Follow these instructions they provide or read below to get the Application ID and Application Secret code. Next Press the “Grant Access” button and follow facebook plugin options so that the app can get permission to post on your page. Finally go to my previous post to get the link to retrieve your Page or Profile ID and press “Save Changes” and that’s IT. Now when you create a post there will be a check box above the Publish button that says “Publish to Facebook“.
Enjoy it, it’ll be LEGENDARY!
Register & Create the App – for lamens
1. Click Here and register as a developer, if you haven’t already.
2. Click “Register as a Developer” and accept the terms, then just press skip a couple times as the next pages are just survey crap.
3. Once you are registered as a developer select “create new app“, name it “Post My Blog” and press continue (*ignore the name space and hosting option as you won’t be needing it). This won’t affect your page in anyway, it’s only to create the app that will allow you to connect the blog with facebook.
4. Do the damn Captcha thing that only god can read and press continue
5. Now you have your App ID and App Secret but jus ta couple more steps
6. Under Basic Info type in your domain link to your blog without the http://www in the App Domains field: (e.g “streetcarpro.com“)
7. Then at the bottom select “Website with Facebook Login” and type in your domain again this time WITH the http://www (e.g. “http://www.streetcarpro.com“)
8. Lastly select the “Disabled” button to make the app like and out of the developers sandbox.
9. That’s basically it for that now go back to the above instructions on finalizing the plugin connection…
For any app developers, bloggers, or facebook novices out there that are in need of knowing how to find your facebook id after creating a customized url here is a VERY VERY VERY easy link I found to get it:
All you need to do is replace “longislandwebsitedesigner” in the url bar with whatever your customized page link is and press enter.
If you don’t have a customized url then it’s a piece of cake. Just view your page or profile and it will be that long string of numbers at the end of the link.
Ex: https://www.facebook.com/pages/Online-Thrift-Shop-Current-Thrift/505729602798318 <– Thats it